Stores & marketplaces

Zapier App Directory

Integration marketplace for Zapier automations. Listing means building and maintaining a connector.

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Cost
Free

Listing terms and partner requirements apply. Check current terms.

Verdict
slow burn

Puts your product in automation workflows used by small teams. Requires building and maintaining an integration first.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
High

About 10 or more hours a month to build and maintain an integration.

First result
1 to 3 months, including partner review

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Products with an API and a clear trigger or action that other tools can use.

Not for

Products with no API.

Pros

  • Inside automations used by small teams
  • Lasting listing

Cons

  • Must build and maintain an integration
  • Review time

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · All links answer

01What it is and who is there

Zapier connects thousands of apps so people can automate work without code. The Zapier App Directory lists the apps that people can connect, and each listing is an integration that Zapier users can add to their workflows. The audience is small-business operators and teams who want tools to talk to each other.

02Cost and what you actually pay for

Listing in the directory has no published listing fee in the pages checked for this entry. Building the integration is your cost, and so is maintaining it when APIs change. Partner terms and listing requirements can change, so check Zapier's current partner terms before you commit.

03Is it right for you?

It fits products with a public API and one or two clear actions, such as "create a row" or "send a message." It fits poorly for products with no API, and for anyone who cannot maintain an integration after launch.

04Before you start

  • Confirm your product has a stable, documented API.
  • Read Zapier's partner and developer documentation and its current listing requirements.
  • Plan for ongoing maintenance: breaking changes in your API or theirs will break the integration.
  • Decide which triggers and actions matter most to your users. Start with a small set.

05Step-by-step: how to distribute here

  1. Build the integration with the first few triggers and actions your users need.
  2. Test with real accounts, including error cases such as expired logins.
  3. Submit for Zapier review and fix anything the review flags.
  4. Publish a short guide showing one example automation, and link it from the listing.
  5. Tell your existing users about the integration in your product and newsletter.
  6. Check integration errors and support requests each week, and fix breaking changes quickly.

Timing: review takes time, so plan a few weeks of buffer before any launch date.

06What to post or submit

Listing description:

[Product] connects to Zapier so you can [trigger or action]. Example: when [event in your product], [action in another app]. Works with [plan or account requirements].

Example automation for the guide:

When [trigger], then [action]. Use case: [one sentence about who does this and why].

07Common mistakes and do-nots

  • Do not launch with too many triggers. A small set that works beats a large set that breaks.
  • Do not ignore expired-login errors. Users blame the tool, not their login.
  • Do not promise integrations you have not tested with real accounts.
  • Do not stop maintaining the integration after launch.

08How to measure it

  • Track new connections and active connections per week from your own dashboard if Zapier provides it. Check what the partner dashboard shows.
  • Track support requests about the integration.
  • A realistic test: give the integration two months of real use before deciding whether it earns maintenance time.

09Time budget

  • Before: 20 to 60 hours to build and test the first integration, depending on the API.
  • Review: 4 to 10 hours of fixes and resubmission.
  • Ongoing: 2 to 5 hours a month for maintenance.

10Pair it with

11Sources

Sources