The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
The Stripe App Marketplace lists apps that run inside the Stripe Dashboard, such as accounting sync, analytics, invoicing and support tools. Users are businesses that use Stripe for payments, often finance and operations teams. The audience is narrow but clear.
02Cost and what you actually pay for
Listing terms are set by Stripe. Check the current Stripe Apps documentation and terms.
03Is it right for you?
It fits billing, finance, revenue and support tools that work with Stripe data. It fits poorly for products unrelated to payments. Building a Stripe App takes development time.
04Before you start
- A Stripe account and the Stripe Apps developer tools.
- Read Stripe's app review guidelines.
- Documentation, support and a privacy policy.
05Step-by-step: how to distribute here
- Build the app with Stripe's app framework.
- Test it with a test-mode account.
- Submit for review.
- Write a listing focused on what changes for the finance team.
- Promote the app to your existing Stripe-using customers.
06What to post or submit
Summary:
See [data/result] right in your Stripe Dashboard. [Product] [does job] for [team].07Common mistakes and do-nots
- Do not request permissions you do not need.
- Do not ship without handling errors in live mode.
- Do not neglect support.
08How to measure it
- Track installs and active accounts.
- Track paid conversions.
- A realistic test: three months.
09Time budget
- Before: 20 to 40 hours.
- Ongoing: 2 to 4 hours a month.
10Pair it with
- Zapier App Directory — automation users.
- Integrations and co-marketing — partner promotion.
- HubSpot App Marketplace — CRM users.
- Indie Hackers — founders who use Stripe.
11Sources
- Stripe App Marketplace: https://marketplace.stripe.com
