Directories & comparison

TrustRadius

Review site used in B2B software research.

Visit trustradius.com
Cost
Free + paid options

Free profile. Paid programs are optional. Check current pricing.

Verdict
slow burn

Slow burn: review collection takes time, and B2B researchers use it.

Difficulty
Hard

Gatekept or reviewed, or needs an existing audience or reviews first.

Effort
Medium

About 5 to 10 hours a month.

First result
3 to 6 months (reviews)

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

B2B software with enterprise-style buyers.

Not for

Solo consumer products.

Pros

  • Detailed B2B reviews
  • Trusted in enterprise research

Cons

  • Slow to collect reviews
  • Little value for small consumer apps

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · The site blocks automated checks, so its links are unconfirmed

01What it is and who is there

TrustRadius is a B2B software review site known for long, detailed reviews. Buyers in mid-size and enterprise companies use it to research software before a purchase. A profile with several thoughtful reviews helps buyers trust you. It is a slow channel, because reviews take months to collect.

02Cost and what you actually pay for

A basic vendor profile is free. TrustRadius sells paid programs for vendors, such as buyer intent data and review programs. Check current terms and pricing directly before you pay.

03Is it right for you?

It fits B2B software with a sales process and buyers who research carefully. It fits poorly for solo consumer products, cheap self-serve tools, and products with only a few customers. If your buyers never read reviews before buying, skip it.

04Before you start

  • Claim or create your free profile.
  • A list of customers who use the product deeply enough to write a detailed review.
  • Read TrustRadius's current review guidelines, including incentive rules.

05Step-by-step: how to distribute here

  1. Claim the profile and add accurate product details, pricing and screenshots.
  2. Ask a few long-term customers for honest, detailed reviews.
  3. Reply to each review briefly and factually.
  4. Link to your TrustRadius profile from your pricing or customers page.
  5. Ask again each quarter, so reviews stay recent.

06What to post or submit

Review request:

Hi [first name], you've used [product] for [time] for [use case]. Would you share an honest review on TrustRadius? Buyers like you rely on detailed reviews. Link: [review link]. Tell them what you'd change, too.

07Common mistakes and do-nots

  • Do not write or buy reviews.
  • Do not offer incentives that break TrustRadius rules.
  • Do not ask only for five-star reviews.
  • Do not let the profile go a year without new reviews.

08How to measure it

  • Track referrals from trustradius.com.
  • Track review count and how recent they are.
  • Ask new customers how they found you.
  • A realistic test: six months of steady review requests before judging.

09Time budget

  • Before: 1 to 2 hours to set up.
  • Ongoing: 1 to 2 hours a month for review requests and replies.

10Pair it with

11Sources

Sources