Press & PR

Journalist-request platforms (Qwoted, Featured)

Answer reporters' questions as an expert. A few mentions give you press links and credibility.

Cost
Free + paid options

Has paid plans. Check current pricing.

Verdict
slow burn

Slow burn: a few press mentions bring credibility, if you reply quickly.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
2 to 8 weeks

A rough range for one person working on it part-time.

Payoff
Steady

a trickle that lasts while you run it.

Best for

Experts who can answer press questions.

Not for

Products with no expert to quote.

Pros

  • Press mentions and links
  • Credibility

Cons

  • Many pitches go unused
  • Paid plans for full access

The full guide

Last verified 2026-10-30

01What it is and who is there

Journalist-request platforms such as Qwoted and Featured connect reporters who need expert sources with people who can answer. Reporters post questions, experts reply, and some answers end up quoted in articles with a link or mention. The audience is the readers of those publications. A few mentions give press credibility and links.

02Cost and what you actually pay for

Basic access may be free, and paid plans unlock more requests or features. Check each platform's current pricing.

03Is it right for you?

It fits founders who can answer expert questions in their field quickly and well. It fits poorly for products with no expert behind them. Speed matters; many requests close fast.

04Before you start

  • Create profiles on one or two platforms, with a clear expertise area.
  • Prepare a short bio, headshot and links.
  • Read each platform's rules for responding.

05Step-by-step: how to distribute here

  1. Set alerts for your topics.
  2. Respond quickly to requests that fit your expertise.
  3. Answer the exact question in a few quotable sentences.
  4. Include your name, title, company and link as the platform requests.
  5. Track which answers get published.

06What to post or submit

Response:

[Direct answer in 2–3 sentences, with one specific example or number you can stand behind].
— [Name], [Title], [Company] ([link])

07Common mistakes and do-nots

  • Do not answer outside your expertise.
  • Do not send generic pitches instead of answers.
  • Do not invent statistics.

08How to measure it

  • Track responses sent and articles published.
  • Track referral traffic and links from articles.
  • A realistic test: 20 responses over a month.

09Time budget

  • Before: 1 to 2 hours.
  • Ongoing: 2 to 3 hours a week.

10Pair it with

11Sources

Sources