The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
Journalist-request platforms such as Qwoted and Featured connect reporters who need expert sources with people who can answer. Reporters post questions, experts reply, and some answers end up quoted in articles with a link or mention. The audience is the readers of those publications. A few mentions give press credibility and links.
02Cost and what you actually pay for
Basic access may be free, and paid plans unlock more requests or features. Check each platform's current pricing.
03Is it right for you?
It fits founders who can answer expert questions in their field quickly and well. It fits poorly for products with no expert behind them. Speed matters; many requests close fast.
04Before you start
- Create profiles on one or two platforms, with a clear expertise area.
- Prepare a short bio, headshot and links.
- Read each platform's rules for responding.
05Step-by-step: how to distribute here
- Set alerts for your topics.
- Respond quickly to requests that fit your expertise.
- Answer the exact question in a few quotable sentences.
- Include your name, title, company and link as the platform requests.
- Track which answers get published.
06What to post or submit
Response:
[Direct answer in 2–3 sentences, with one specific example or number you can stand behind].
— [Name], [Title], [Company] ([link])07Common mistakes and do-nots
- Do not answer outside your expertise.
- Do not send generic pitches instead of answers.
- Do not invent statistics.
08How to measure it
- Track responses sent and articles published.
- Track referral traffic and links from articles.
- A realistic test: 20 responses over a month.
09Time budget
- Before: 1 to 2 hours.
- Ongoing: 2 to 3 hours a week.
10Pair it with
- Original data studies — data reporters cite.
- Pitching niche bloggers and newsletter writers — smaller outlets.
- Guest posts on niche sites — written pieces.
- LinkedIn — share coverage.
11Sources
- Qwoted: https://qwoted.com
