Press & PR

Guest posts on niche sites

Write for blogs your buyers read, with a byline and a link.

Cost
Free

Free when editors accept your piece. Paying for links breaks Google spam policies.

Verdict
slow burn

A useful article on a site your buyers read brings readers and a link. Paid links are against Google policy.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
1 to 3 months

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Founders who can write expert pieces for niche blogs.

Not for

Anyone tempted to buy links.

Pros

  • Readers and a link from a relevant site
  • Builds authority

Cons

  • Editors reject many pitches
  • Paid links break Google policy

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · No website to check: this channel works by word of mouth or offline

01What it is and who is there

A guest post is an article you write for another site your buyers read, with your name and usually a link back. Readers get useful content and meet you; you get a credible link and some traffic. Google's spam policies treat buying links, or excessive link exchanges, as link spam, so the post must be genuinely useful and not paid placement for links.

02Cost and what you actually pay for

Writing for editors who accept your piece is free. Paying for links breaks Google's spam policies.

03Is it right for you?

It fits founders who can write expert pieces for niche blogs in their market. It fits poorly for anyone looking for quick links. Editors reject many pitches.

04Before you start

  • Read Google's spam policies on link schemes.
  • A list of blogs your buyers read that accept contributors.
  • Each blog's contributor guidelines.
  • Two or three article ideas per blog.

05Step-by-step: how to distribute here

  1. Read recent posts on each target site.
  2. Pitch a specific article idea that fits their audience.
  3. Write a genuinely useful piece, following their guidelines.
  4. Include a short bio with a link to your site.
  5. Share the article when it is published.
  6. Reply to reader comments.

06What to post or submit

Pitch:

Subject: Article idea: [title]

Hi [editor], I'm [name], [role] at [product]. I'd like to write "[title]" for your readers: [3-line outline]. It draws on [experience/data]. Samples: [links].

07Common mistakes and do-nots

  • Do not pay for links.
  • Do not send the same article to many sites.
  • Do not stuff the article with links to your product.

08How to measure it

  • Track referral traffic from each post.
  • Track links and rankings over time.
  • A realistic test: three posts over three months.

09Time budget

  • Per post: 4 to 8 hours including pitching.

10Pair it with

11Sources

Sources