The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
TrustMRR describes itself as a place to "buy and sell SaaS, apps, and digital businesses" with "verified revenue, MRR, growth, and acquisition metrics." Revenue is connected from your payment provider rather than typed in, so the numbers are harder to fake. Visitors are founders, indie hackers and buyers looking at real businesses. It is not an end-user channel: people browse it to see what is working, not to buy your product.
02Cost and what you actually pay for
Listing with verified revenue is free in the terms checked. Selling a business through it has its own terms. Check the current terms before you list for sale.
03Is it right for you?
It fits founders with real revenue who want credibility among other founders, a public growth record, or a possible buyer later. It fits poorly for pre-revenue products and for anyone looking for customers. Showing your revenue publicly is a real trade-off; decide if you are comfortable with it.
04Before you start
- Real revenue in a supported payment provider.
- Decide what you are willing to make public: revenue, growth, or both.
- A clear one-line description of the product and who it serves.
- Read the current terms on data access and on selling.
05Step-by-step: how to distribute here
- Create the listing and connect your revenue source, following TrustMRR's current instructions.
- Write a short description that says what the product does.
- Check how the listing appears, and what data is public.
- Share milestones from the listing on X or Indie Hackers if you build in public.
- If you later want to sell, use the marketplace features under their current terms.
06What to post or submit
Description:
[Product] helps [who] [do job]. Founded [year]. Solo / [team size]. Main channels: [how customers find you].Milestone post:
[Product] just passed [milestone] in verified revenue. What worked: [one channel or change]. Listing: [link]07Common mistakes and do-nots
- Do not list if you are not comfortable with public revenue numbers.
- Do not treat a leaderboard position as proof that customers will come.
- Do not connect accounts that include revenue from unrelated products.
08How to measure it
- Track referrals from trustmrr.com.
- Note inbound messages from founders, partners or buyers.
- A realistic test: judge it on credibility and contacts, not sign-ups.
09Time budget
- Before: 30 minutes to 1 hour.
- After: none, beyond occasional milestone posts.
10Pair it with
- Build in public on X — share milestones with proof.
- Indie Hackers — milestone posts for founders.
- Crunchbase — another company profile people check.
- r/indiehackers — share lessons from the numbers.
11Sources
- TrustMRR: https://trustmrr.com
