The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
Many open-source projects accept sponsorships through GitHub Sponsors and similar platforms, and some list sponsors in their README or website. Sponsoring projects your users depend on puts your name where developers look, and supports tools your users rely on. It is hard to measure and works mostly as brand visibility.
02Cost and what you actually pay for
You choose a sponsorship tier set by each project. Check what each tier includes, such as logo placement.
03Is it right for you?
It fits developer tools whose users depend on specific open-source projects. It fits poorly for consumer products. Treat it as goodwill and visibility rather than a direct acquisition channel.
04Before you start
- A list of projects your users use.
- Each project's sponsor tiers and what they include.
- A budget.
05Step-by-step: how to distribute here
- Find projects your users depend on.
- Choose tiers that include visibility, if that matters to you.
- Sponsor and confirm how your name appears.
- Mention your sponsorships on your site.
- Review each year whether to continue.
06What to post or submit
Sponsor message (if a project allows one):
[Product] supports [project]. [Product] helps [developers] [do job].07Common mistakes and do-nots
- Do not sponsor projects only for logos if the project does not fit.
- Do not expect direct sign-ups.
08How to measure it
- Track referral traffic from project pages.
- Ask new users where they heard of you.
- A realistic test: one year.
09Time budget
- Before: 1 to 2 hours.
- Ongoing: minimal.
10Pair it with
- Open-source a useful piece — contribute code too.
- Carbon Ads — developer ads.
- GitHub (README, topics, releases) — your own repo.
- Hackathons (Devpost) — developer events.
11Sources
- GitHub Sponsors: https://github.com/sponsors