The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
Reddit Ads let you target people by subreddit, interest and keyword. Ads appear in feeds and threads. Because subreddits are topic communities, targeting can be precise. Ads that read like a genuine post tend to do better than ads that look like ads, but expect skeptical comments.
02Cost and what you actually pay for
You pay per click or impression, on a budget you set. Check current pricing.
03Is it right for you?
It fits products that clearly suit a subreddit's interests. It fits poorly for products with no relevant subreddits. Test small.
04Before you start
- A list of subreddits your buyers read.
- An ad that reads like a useful post.
- Conversion tracking.
05Step-by-step: how to distribute here
- Create a campaign targeting a few relevant subreddits.
- Write a post-style ad with a clear, honest offer.
- Decide whether to allow comments, and be ready to answer them.
- Run a small test.
- Keep subreddits that convert.
06What to post or submit
Ad text:
[Problem the subreddit talks about]? [Product] [solves it] — [proof]. Free to try.07Common mistakes and do-nots
- Do not use corporate ad copy.
- Do not ignore comments on your ads.
- Do not target broad interests only.
08How to measure it
- Track cost per sign-up by subreddit.
- A realistic test: two to four weeks.
09Time budget
- Before: 2 to 3 hours.
- Ongoing: 1 hour a week.
10Pair it with
- Niche subreddits — organic presence first.
- Search and social ads — the general approach.
- Carbon Ads — developer ads.
- r/SaaS — founder communities.
11Sources
- Reddit Ads: https://ads.reddit.com