Social & content

Podcast guesting

Pitch shows your buyers listen to with a specific story, not a product plug.

Visit podcasts.apple.com
Cost
Free

Free to use. No paid tier is needed to list or post.

Verdict
slow burn

Slow burn: depends on booking shows your buyers listen to.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
1 to 3 months (booking)

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Founders with a story worth telling.

Not for

Anyone who only wants a product plug.

Pros

  • Long-form trust with listeners
  • Free

Cons

  • Booking takes time
  • Hard to measure

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · All links answer

01What it is and who is there

Podcast guesting means appearing as a guest on shows your buyers listen to. Listeners spend 30 to 60 minutes with you, which builds more trust than a short post. Hosts need guests with a specific story, not a product plug. Smaller niche shows are easier to get on and often closer to your buyers.

02Cost and what you actually pay for

Guesting is usually free. Some shows charge for guest spots; treat those as advertising and check what you get. Your cost is time to pitch, prepare and record.

03Is it right for you?

It fits founders with an interesting story, expertise or data, in any category. It fits poorly for founders who only want to pitch the product. If you cannot speak for 30 minutes on a topic, prepare one first.

04Before you start

  • A list of shows your buyers listen to. Ask customers.
  • Two or three topics you can talk about with specifics.
  • A one-page guest sheet: bio, topics, past talks, links.
  • A decent microphone and quiet room.

05Step-by-step: how to distribute here

  1. Listen to at least one episode of each show you pitch.
  2. Send a short pitch with a specific story the host's audience would want.
  3. Prepare stories, numbers and one clear takeaway.
  4. During the episode, mention the product once, naturally.
  5. Give the host a simple link or offer for listeners.
  6. Share the episode in your channels when it is released.

06What to post or submit

Pitch email:

Subject: Guest idea for [show]: [specific topic]

Hi [host first name], I enjoyed your episode on [topic]. I'm [name], founder of [product]. I could talk about [specific story], including [number or lesson]. Your listeners who [audience trait] might find it useful. Past appearances: [links, if any]. Thanks for considering it.

07Common mistakes and do-nots

  • Do not send the same generic pitch to every show.
  • Do not turn the interview into an ad.
  • Do not pay for guest spots without knowing the audience.
  • Do not forget to share the episode when it comes out.

08How to measure it

  • Use a unique link or code per show.
  • Ask new users how they heard of you.
  • A realistic test: five episodes over three months.

09Time budget

  • Before: 1 to 2 hours per pitch batch.
  • Per episode: 2 to 3 hours to prepare and record.

10Pair it with

11Sources

Sources