Social & content

Pinterest

Pins keep getting found for months. Strong for visual products, templates and planners.

Visit pinterest.com
Cost
Free

Free to use. No paid tier is needed to list or post.

Verdict
slow burn

Slow burn: pins keep being found for months.

Difficulty
Easy

Mostly self-serve. Sign up and post, with light checks.

Effort
Medium

About 5 to 10 hours a month.

First result
2 to 6 months

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Visual products, templates and planners.

Not for

Abstract B2B tools.

Pros

  • Pins keep being found for months
  • Strong for visual products

Cons

  • Slow to build
  • Weak for abstract software

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · All links answer

01What it is and who is there

Pinterest is a visual search engine where people save ideas: recipes, designs, planners, templates and products. Pins can keep being found for months, unlike posts on most social networks. The audience leans toward people planning projects, purchases and designs. It suits visual products more than abstract software.

02Cost and what you actually pay for

Pinning is free with a business account. Ads are a separate paid product. Your cost is time to design pins.

03Is it right for you?

It fits templates, planners, design assets, e-commerce, recipes and visual tools. It fits poorly for developer tools and abstract B2B software. If your product cannot be shown in an image, skip it.

04Before you start

  • A free business account, claimed to your website.
  • A few boards around topics your buyers search for.
  • A template for pins in your brand style, in vertical format.
  • Read Pinterest's community guidelines and merchant rules if you sell products.

05Step-by-step: how to distribute here

  1. Research keywords your buyers search for on Pinterest.
  2. Create pins with a clear title on the image and a keyword-rich description.
  3. Link each pin to a specific page, not just your homepage.
  4. Pin consistently, a few times a week, rather than in large batches.
  5. After two to three months, see which pins bring clicks and make variants.

06What to post or submit

Pin title:

[Result] — [type of template/tool] for [who]

Pin description:

[One sentence on what it is]. [Who it helps]. Get it at [page]. #[keyword] #[keyword]

07Common mistakes and do-nots

  • Do not link every pin to your homepage.
  • Do not pin images you do not have rights to.
  • Do not expect results in the first weeks.

08How to measure it

  • Track impressions, saves and outbound clicks in Pinterest analytics.
  • Track sales or sign-ups from pinterest.com.
  • A realistic test: three months of regular pinning.

09Time budget

  • Before: 2 to 4 hours for the account, boards and pin template.
  • Ongoing: 2 to 3 hours a week.

10Pair it with

11Sources

Sources