Partnerships & loops

Maker bundles and swaps

Join other indie makers in a bundle or shared launch week.

Cost
Revenue share

Bundles often take a share of sales. Check each bundle's terms.

Verdict
slow burn

Slow burn: bundles reach new buyers, but the cut and the terms vary.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
1 to 3 months

A rough range for one person working on it part-time.

Payoff
Spike

a burst of traffic, then it fades.

Best for

Indie products that fit a bundle.

Not for

Products that cannot offer a discount.

Pros

  • Reach other makers' buyers
  • Shared effort

Cons

  • Discounts and cuts
  • Terms vary

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · No website to check: this channel works by word of mouth or offline

01What it is and who is there

A maker bundle groups several indie products into one discounted package, sold for a limited time. A shared launch week coordinates several makers' launches so each promotes the others. Both reach other makers' audiences. Terms vary, and bundles often take a share of sales.

02Cost and what you actually pay for

Bundles usually require a discount and may take a share of revenue. Check each bundle's terms before joining.

03Is it right for you?

It fits indie products for makers, designers, developers and creators. It fits poorly for products that cannot offer a discount. If the bundle's audience differs from yours, skip it.

04Before you start

  • Find bundles or shared launches in your niche.
  • Decide what discount or license you can offer.
  • Read the bundle's terms, payouts and support expectations.

05Step-by-step: how to distribute here

  1. Apply to a bundle or invite makers to a shared launch.
  2. Agree on dates, terms and promotion duties.
  3. Prepare a landing page and onboarding for bundle buyers.
  4. Promote the bundle to your audience on launch day.
  5. Track buyers and follow up with onboarding.

06What to post or submit

Pitch to makers:

Hi [name], I'm organizing a [theme] bundle with [makers]. Each product offers [deal]. We'd all promote on [date]. Want in?

07Common mistakes and do-nots

  • Do not join bundles with unclear payout terms.
  • Do not oversell what bundle buyers get.
  • Do not skip onboarding for bundle buyers.

08How to measure it

  • Track sales and new users from the bundle.
  • Track how many stay active after a month.
  • A realistic test: one bundle.

09Time budget

  • Before: 3 to 6 hours.
  • During: 2 hours on launch day.

10Pair it with

11Sources

  • No external source. Practice-based guide.

Sources

No external source. This channel is a practice-based tactic; the guide says where rules apply.