Communities

LinkedIn

Works when your buyers work there. Founder posts usually reach further than company pages.

Visit linkedin.com
Cost
Free

Free to use. No paid tier is needed to list or post.

Verdict
works

Works for B2B when your buyers are there. Founder posts often reach further than company pages (varies).

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
1 to 4 weeks

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

B2B products with buyers on LinkedIn.

Not for

Consumer apps aimed at younger audiences.

Pros

  • Buyers are there for B2B
  • Founder posts reach beyond your network

Cons

  • Needs a steady posting habit
  • Weak for consumer apps

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · The site blocks automated checks, so its links are unconfirmed

01What it is and who is there

LinkedIn is a professional network where people post about work, careers and business. For B2B products it is where many buyers already spend time, and posts from founders often reach further than posts from company pages, though reach varies. People can follow you without connecting, which helps you build an audience beyond your network.

02Cost and what you actually pay for

Posting is free. LinkedIn sells Premium, Sales Navigator and ads separately. Check current pricing before buying any of them; you do not need them to post.

03Is it right for you?

It fits B2B SaaS, services and tools sold to professionals. It fits poorly for consumer apps aimed at younger audiences, and for founders who will post once and stop. The channel rewards consistency over months.

04Before you start

  • Update your profile headline to say what you help people do, not only your title.
  • Add your product link in the featured section.
  • Decide on two or three topics you will post about.
  • Read LinkedIn's professional community policies.

05Step-by-step: how to distribute here

  1. Post two or three times a week on your chosen topics.
  2. Lead with a specific lesson, story or number from your work.
  3. Mention the product only when it fits the story.
  4. Reply to every comment in the first hour.
  5. Comment thoughtfully on posts by people your buyers follow.
  6. After a month, look at which posts brought profile visits and follows, and do more of those.

06What to post or submit

Post template:

[One-line hook: a result or a mistake].

[Three to five short lines: what happened, what you learned].

[Specific takeaway the reader can use].

[Question to invite comments].

Comment template:

[Add a specific point, a number, or a counterexample]. In our case, [short experience].

07Common mistakes and do-nots

  • Do not use engagement pods or buy engagement. They break LinkedIn's policies.
  • Do not send automated connection requests with a sales pitch.
  • Do not post only product announcements.
  • Do not copy other people's posts.

08How to measure it

  • Track profile views, follower growth and post impressions in LinkedIn analytics.
  • Track visits from linkedin.com and inbound messages.
  • A realistic test: three months of two to three posts a week.

09Time budget

  • Before: 1 to 2 hours to fix your profile.
  • Ongoing: 3 to 5 hours a week to write posts and comment.

10Pair it with

11Sources

Sources