Partnerships & loops

In-product sharing loops

Public pages, templates and a 'made with' link bring new users from existing ones.

Cost
Free

Free to use. No paid tier is needed to list or post.

Verdict
works

Works: public pages and "made with" links bring new users from existing ones.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
2 to 4 weeks after build

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Products where users create output that can be shared.

Not for

Products with only private data.

Pros

  • New users from existing ones
  • Compounds

Cons

  • Only works if users share output
  • Takes product work

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · No website to check: this channel works by word of mouth or offline

01What it is and who is there

A sharing loop is a part of your product that makes new people see it when existing users use it: a public page, a shared document, a calendar link, a "made with" badge. Founders on X describe viral loops where using the product correctly causes another person to encounter it. The audience is everyone your users share with.

02Cost and what you actually pay for

It costs product development time. There is no fee.

03Is it right for you?

It fits products where users create something others see: pages, forms, documents, invites, reports. It fits poorly for products with only private data. Forced sharing annoys users.

04Before you start

  • Identify what users already share or would want to share.
  • Decide what a viewer sees and what next step they get.
  • Make sure sharing respects privacy and is opt-in where needed.

05Step-by-step: how to distribute here

  1. Map where your product's output leaves your product.
  2. Make the shared output look good and load fast.
  3. Add a subtle "made with [product]" link where it fits, with an option to remove it on paid plans if you choose.
  4. Give viewers a simple way to try the product.
  5. Track how many viewers become users.
  6. Improve the step with the biggest drop-off.

06What to post or submit

Badge text:

Made with [product] — [make your own](link)

07Common mistakes and do-nots

  • Do not share users' content without consent.
  • Do not force badges that users cannot control.
  • Do not send invites on users' behalf without permission.

08How to measure it

  • Track views of shared output and sign-ups from it.
  • Track the share rate per user.
  • A realistic test: one month after launch of the loop.

09Time budget

  • Before: 10 to 40 hours of product work.
  • Ongoing: 1 to 2 hours a month to review.

10Pair it with

11Sources

Sources