Stores & marketplaces

HubSpot App Marketplace

Reach HubSpot customers who look for add-ons and integrations.

Visit ecosystem.hubspot.com
Cost
Revenue share

Free to list. Paid apps may carry a share. Check current terms.

Verdict
slow burn

Slow burn: HubSpot customers look for integrations here.

Difficulty
Hard

Gatekept or reviewed, or needs an existing audience or reviews first.

Effort
High

About 10 or more hours a month, mostly during launches or a regular posting habit.

First result
1 to 3 months

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Products that integrate with HubSpot.

Not for

Products outside HubSpot users' needs.

Pros

  • HubSpot customers look for integrations
  • B2B buyers

Cons

  • Integration work is large
  • Narrow audience

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · All links answer

01What it is and who is there

The HubSpot App Marketplace lists integrations that connect to HubSpot's CRM, marketing and sales tools. HubSpot customers browse it when they need data to flow between tools. The audience is sales, marketing and operations teams, mostly in small and mid-size companies.

02Cost and what you actually pay for

Listing terms and any requirements for paid apps are set by HubSpot. Check the current app partner program terms.

03Is it right for you?

It fits B2B products that sync data with a CRM, such as forms, enrichment, calling or analytics tools. It fits poorly for products outside HubSpot's use cases. Building a solid integration takes real time.

04Before you start

  • A HubSpot developer account and test portal.
  • Read HubSpot's app listing requirements, which may include a minimum number of active installs before listing.
  • Documentation, support and a privacy policy.

05Step-by-step: how to distribute here

  1. Build the integration using HubSpot's APIs and OAuth.
  2. Get early customers to install it from your site.
  3. Once you meet the listing requirements, submit the listing.
  4. Write a listing focused on the data flow and the result.
  5. Support installs and ask satisfied users for reviews.

06What to post or submit

Listing summary:

Sync [data] between [product] and HubSpot automatically. [Result for the team]. Setup in [time].

07Common mistakes and do-nots

  • Do not request more scopes than you need.
  • Do not submit before meeting the listing requirements.
  • Do not neglect sync errors; they lose trust fast.

08How to measure it

  • Track installs and active portals.
  • Track paid conversions.
  • A realistic test: three months after listing.

09Time budget

  • Before: 30 or more hours.
  • Ongoing: 3 to 6 hours a month.

10Pair it with

11Sources

Sources