Stores & marketplaces

Gumroad and Lemon Squeezy

Sell templates, courses and software with checkout handled. Fees come out of each sale.

Visit gumroad.com
Cost
Revenue share

Gumroad: 10% + $0.50 per direct sale; 30% on sales from Discover; no monthly fee (Gumroad pricing page, checked 30 Oct 2026). Lemon Squeezy fees: check current terms.

Verdict
works

Works for digital goods: checkout is handled and buyers come from your audience.

Difficulty
Easy

Mostly self-serve. Sign up and post, with light checks.

Effort
Low

About 2 to 4 hours a month.

First result
1 day to list

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Templates, courses and small software sold directly.

Not for

Products that need heavy subscription billing.

Pros

  • Checkout handled
  • No monthly fee on Gumroad

Cons

  • Per-sale fees
  • You bring most of the traffic

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · All links answer

01What it is and who is there

Gumroad and Lemon Squeezy are platforms for selling digital products: templates, courses, ebooks, software licenses and subscriptions. They handle checkout, payments and delivery. Gumroad also has a Discover marketplace where buyers browse products. Most buyers, however, arrive from your own audience and links.

02Cost and what you actually pay for

Gumroad's pricing page lists "10% + $0.50" per transaction for direct sales, 30% for sales through its Discover marketplace, and no monthly fee (checked 30 Oct 2026). Lemon Squeezy's fees were not checked; see its current pricing.

03Is it right for you?

It fits templates, courses, ebooks, small software and creator products. It fits poorly for complex SaaS billing. If you have no audience yet, sales will be slow.

04Before you start

  • An account on one platform and payout details.
  • A product page with a clear promise, preview images and what is included.
  • A price based on what you checked against similar products.
  • Read each platform's terms on what you can sell.

05Step-by-step: how to distribute here

  1. Create the product with a clear title and preview images.
  2. Write the description: problem, what is inside, who it is for, refund policy.
  3. Share the link with your audience: newsletter, X, communities.
  4. Offer a launch discount for a short time, if it fits.
  5. Ask buyers for honest reviews.
  6. Update the product and tell past buyers.

06What to post or submit

Product description:

[Product] helps [who] [result]. Inside: [list]. Format: [file types]. Updates: [included / not]. Refunds: [policy].

07Common mistakes and do-nots

  • Do not sell content you do not own.
  • Do not use fake reviews or fake scarcity.
  • Do not forget taxes and refunds; check what the platform handles.

08How to measure it

  • Track views, conversion rate and revenue per product.
  • Track which channels send buyers.
  • A realistic test: one month after launch.

09Time budget

  • Before: 2 to 4 hours for the product page.
  • Ongoing: 1 to 2 hours a week on promotion.

10Pair it with

11Sources

Sources