Stores & marketplaces

GitHub Marketplace

Store for GitHub Actions and apps used inside repositories.

Visit github.com
Cost
Free

Free to list Actions and apps. Paid apps follow GitHub terms; check current terms.

Verdict
works

Developers search here for Actions and apps that plug into their repositories.

Difficulty
Medium

Needs preparation, a review, or a steady habit before results.

Effort
Medium

About 5 to 10 hours a month.

First result
1 to 4 weeks

A rough range for one person working on it part-time.

Payoff
Compounds

keeps growing while you keep at it.

Best for

Developer tools that run in CI or integrate with GitHub.

Not for

Products with no GitHub workflow.

Pros

  • Developers find Actions and apps here
  • Free to list

Cons

  • Only for GitHub workflows
  • Crowded categories

The full guide

Last verified 2026-10-30

Links checked 2026-10-30 · All links answer

01What it is and who is there

GitHub Marketplace lists GitHub Actions and GitHub Apps that developers add to their repositories and workflows. Developers search it when they need CI steps, code review tools, security scanning or integrations. GitHub's documentation covers how apps are listed and the requirements for paid plans.

02Cost and what you actually pay for

Listing free Actions and apps is free. Paid apps follow GitHub's Marketplace terms and requirements; check the current documentation.

03Is it right for you?

It fits developer tools that run in CI, review code, or integrate with repositories. It fits poorly for products with no GitHub workflow. Categories like CI and code quality are crowded.

04Before you start

  • A GitHub Action or App that works reliably.
  • Read GitHub's Marketplace documentation and listing requirements.
  • A README with usage examples.

05Step-by-step: how to distribute here

  1. Build and test the Action or App in your own repos.
  2. Publish the Action to the Marketplace from its repository, or list the App following the docs.
  3. Write a README with a copy-paste workflow example.
  4. Share it with developers and in your docs.
  5. Keep versions tagged and changelogs current.

06What to post or submit

Usage example:

- uses: [owner]/[action]@v1
  with:
    [input]: [value]

07Common mistakes and do-nots

  • Do not request more permissions than needed.
  • Do not break existing users with major changes on the same tag.
  • Do not ship without docs.

08How to measure it

  • Track installs or usage counts shown on the Marketplace page.
  • Track sign-ups for your service from the Action or App.
  • A realistic test: two months.

09Time budget

  • Before: 5 to 20 hours.
  • Ongoing: 1 to 3 hours a month.

10Pair it with

11Sources

Sources