The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
Fazier is a launch platform that works as a Product Hunt alternative. Makers launch products, the community votes, and each product keeps a listing afterwards. The audience is indie makers and early adopters. It is smaller than the biggest boards, so it suits an extra launch day rather than a main event.
02Cost and what you actually pay for
You can launch for free. Fazier also sells paid launch options, such as earlier dates or extra promotion. Check the current pricing page before you pay, because the packages change.
03Is it right for you?
It fits indie SaaS, AI tools and consumer apps that want one more launch in launch week. It fits poorly as a sole launch channel, and for teams that need a large audience on one day. If you have time for only one launch board, start with a bigger one.
04Before you start
- A working product and a clear landing page.
- A logo, tagline, screenshots and a short description.
- A first comment that explains the problem and who it is for.
- Read Fazier's current launch rules.
05Step-by-step: how to distribute here
- Create the product listing and choose a launch date.
- Decide between a free or paid launch, based on the date you need.
- On launch day, post the first comment and reply to every comment.
- Share the listing on your social channels, asking for feedback.
- After launch, keep the listing current and link it from your site if you like.
06What to post or submit
Tagline:
[Product] — [job it does] for [who], [one benefit].First comment:
I'm [name], maker of [product]. I built it after [specific frustration]. Today it does [main feature]. What would make it useful for you?07Common mistakes and do-nots
- Do not ask for votes or join vote-exchange groups.
- Do not use several accounts to boost your launch.
- Do not launch on the same hour as every other board without time to answer comments.
- Do not leave the listing out of date after big changes.
08How to measure it
- Track visits and sign-ups from fazier.com with a UTM link.
- Compare sign-ups per visit with your other launch boards that week.
- A realistic test: one launch. If it sends few visits, do not pay for a second.
09Time budget
- Before: 1 to 3 hours for the listing.
- During: 1 hour on launch day.
- After: under 1 hour to log results.
10Pair it with
- Uneed — another launch board with a lasting page.
- Product Hunt — the main launch day.
- MicroLaunch — an indie launch board.
- Indie Hackers — share launch-week numbers.
11Sources
- Fazier: https://fazier.com
