The full guide
Last verified 2026-10-30
Links checked 2026-10-30 · All links answer
01What it is and who is there
Curated newsletters such as TLDR and Console send a short list of links to large technical audiences, often daily or weekly. Many accept submissions from makers, and most also sell sponsored slots. Readers are developers, founders and tech workers. A single mention in the right one can bring a burst of visits.
02Cost and what you actually pay for
Submitting a link is free at many newsletters, with no guarantee you will be included. Sponsored slots are paid and guarantee placement. Prices vary a lot; check each newsletter's current sponsorship page.
03Is it right for you?
It fits developer tools, AI products and SaaS with a clear hook and an easy first step, such as a free plan or open-source repo. It fits poorly for products with no free trial, and for consumer apps aimed at non-technical readers. Pick newsletters your buyers already read.
04Before you start
- A list of newsletters your buyers read. Ask customers if you are unsure.
- Each newsletter's submission page and rules.
- A short, link-ready summary and a page that loads fast.
- If you plan to sponsor, a budget and a way to track sign-ups.
05Step-by-step: how to distribute here
- Read two or three recent issues of each newsletter to see what they include.
- Submit through the official form, with a factual one-line summary.
- If you sponsor, write the copy in the newsletter's style and use a unique UTM link.
- On the send day, watch traffic and answer any replies.
- Compare results across newsletters before paying for a second slot.
06What to post or submit
Submission summary:
[Product] is a [open-source / free] [category] that [does job]. [One concrete detail, such as speed, language or integration]. [Link]Sponsored copy:
[Headline: the result]. [Product] helps [readers' role] [do job] in [time]. [One proof point you can show]. Try it free: [UTM link]07Common mistakes and do-nots
- Do not submit marketing copy. Curators skip it.
- Do not submit repeatedly after being passed over.
- Do not sponsor a large general newsletter before testing a smaller niche one.
- Do not send readers to a page that requires a demo call.
08How to measure it
- Use a unique UTM link per newsletter and per send.
- Track visits, sign-ups and paid conversions for two weeks after the send.
- A realistic test: compare cost per sign-up across newsletters.
09Time budget
- Before: 1 to 3 hours to research and submit.
- During: 1 hour on send day.
- After: 30 minutes to log results.
10Pair it with
- Newsletter sponsorships — the paid version, across many newsletters.
- Hacker News (Show HN) — the same technical audience.
- Pitching niche bloggers and newsletter writers — smaller writers who reply.
- dev.to and Hashnode — a tutorial to link to.
11Sources
- TLDR: https://tldr.tech
